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Nike just announced a hoodie that has been five years in the making to ensure sustainable fabric and reduced carbon emissions. The sports brand introduced Nike Forward with the launch of a sustainable fleece hoodie.
The Nike Forward hoodie weighs less than one pound and is made from all polyester composed of 70 percent recycled content by weight. It is only available in grey so that they do not have to use water to color the clothing with dyes. The hoodie will not include any zippers, aglets, or any extra trims so that it is easier to be recycled.
“We’re using a brand-new manufacturing method that we’ve innovated where we’re taking fibers directly into a manufacturing machine, a needle punch machine, and outputting the fabric,” Carmen Zolman, Nike’s VP of Innovation Apparel Design, tells Complex. “Traditionally, with a knit or woven, you have fibers that you’re spinning into yarns, then knitting or weaving, before dyeing and finishing. We’ve taken away all of the steps that we can, down to the simplest process, so that we can have a really small carbon footprint.”
The company considers this launch to be the most significant sustainable development since Dri-Fit joined its apparel 30 years ago.
“On the sustainability standpoint, we really want Nike Forward to empower athletes and Nike on a journey towards a better world,” says Zolman, who’s worked as an apparel designer for Nike for the past 15 years. “So from this innovation, we actually weren’t trying to retrofit another Nike technology and make it more sustainable. We built this from scratch and what that yielded in the end was a 75 percent carbon reduction compared to a traditional knit fleece.”
Nike Forward Hoodie and Crew styles are set to release globally on September 15.
The fashion industry has a large carbon footprint and accounts for 10 percent of global human-emitted greenhouse gasses . The environmental impacts of the fashion industry are, in addition to the numerous human rights concerns regarding the treatment of textile workers in factories across the globe.
We need to preserve our planet ! 13 million tons of clothes end up in our landfills , and fast fashion has changed the way that we think about clothes . It’s always best to recycle clothes and go to second-hand or thrift stores when looking for new clothing. The recent boom in secondhand clothing is reducing fashion’s impact on the planet and showing that secondhand shoppers are eco-conscious and savvy, not just “hipsters” !
Read more about eco-friendly fashion and goods on One Green Planet. Check out these articles:
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